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Archive for August, 2008

15
Aug

Salon Marketing 101

Marketing  (mär’kt-ting) n. The activities of salon professionals to acquire new customers and maintain a relationship with them
Promotion (pro-mo’shun) n. Advertising; publicity; to keep products and services in the mind of the customer; creating a demand for those services

Salon Marketing 101

Marketing, sales and promotion seems to have acquired a rather bad name in the last few years, conjuring up images of a pushy guy in an orange plaid suit coat, sporting a bad combover.

Click to continue reading “Salon Marketing 101″

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01
Aug

Ask The Readers – How’s Your Life In The Salon?

This week instead of talking to you, I’d like to hear about your life in the salon. Are you being held hostage by your booth renters? Do you have 6 empty chairs and don’t know how to fill them? Are you ready to sell the whole place? Or is life pretty good? How are you feeling about it? Do you have any advice for other readers?

Please respond in the comments, and feel free to respond to each other.

Thanks! Chelly

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